How to Write a Review of a Website
In this coming guide, I will prove y'allhow to write a product review that does non alienate your readers merely can still generate good revenue for your website.
Just first, let's summarise how searching for feedback nigh a product you are about to purchase ordinarily goes…
Step 1: type "product" + review in Google.
Step ii: your optics melt at the number of star ratings and review websites appearing on your screen, half the titles read "is a scam? Don't buy before you lot read this!"
Step three: Tentatively click on a result that doesn't seem to exist an obvious click bait and where the domain name looks trustable (i.e not producthonestreivew.com).
Pace 4: Land on a folio filled with CTA 100% positive reviews and is apparently completely sold out to the product owner (and, if yous're lucky, some rehashed product descriptions).
Step 5: Close your browser in rage after landing on 3 or 4 such sites not knowing what to practice nigh buying the product or non.
Does this sound familiar?
Information technology does to me, yet I actually have done that for a while and if yous navigate Wellness Ambition a bit and expect at some of our reviews from a few years agone yous will see we were playing that verbal game.
But the truth is, fifty-fifty when they rank, these kind of product reviews merely don't produce nearly equally much revenue equally they used to anymore.
The truth is, most people are now fairly well educated about sketchy chapter sites selling this way and while you can STILL make sales this way, yous won't bank the mode you used to.
Simply with every downturn, there is an opportunity.
In that instance, beingness the honest kid in the cake and agreement how to write a product review where yous are non afraid to be critical about the product and have the reader'southward best involvement in mind can have a massive payoff and gear up you apart from all the crappy online reviews.
Nosotros have been experimenting with that in the by 12 months with nifty success and generated thousands of dollars in affiliate earnings both on Authority Hacker AND Health Appetite.
We accept cleared the board, forgotten everything nosotros knew about writing reviews and looked around to attempt and acquire from the best. We realized great customer reviews rely on two simple things:
- Trust with the author
- Bridging features and benefits through existent life examples
While we don't publish a ton of reviews (and we clearly should release more), we take had great success with them earning iii – five figures with multiple reviews in the past 12 months.
Here are some of our earnings generated Simply with reviews.
In this post, we will be sharing the format we use to write those reviews and earn not bad commissions on affiliate products.
How to Write a Product Review
- Create production review summary box
- Empathize with your readers
- Place who the production is for
- Introduce the solution with the product
- Explain the relationship between product features and benefits through case studies
- Offering social proof
- List product alternatives
- Employ the right format for your reviews
Relish.
What you will learn
- The eight steps on how to write a product review.
- The psychological principles of persuasion that help you sell more without looking salesy.
- How preselling is stronger than selling.
- How to format reviews for maximum efficiency.
The Summary Box
If you've read whatever of our reviews, you've probably noticed a short production summary at the very top of the folio.
This summary box is one of the best converting sections on our page.
For example, the summary of our Buzzstream review accounts for nearly 30% of our sales. Same for some of the reviews on Wellness Appetite.
The summary box does two things:
- Captures highly motivated buyers who are only looking for a quick stance before making a final purchase decision.
- Summarizes the review and gives readers who are scrolling back up the page some other CTA to click on.
An ideal summary should at least take the following six elements:
- A short judgement identifying the production and its intended use.
- Production ratings under different headers. "Value for Money", "Back up", "Effectiveness", etc. are some common. Make these visual by using icons.
- A summary of the product'southward pros and cons. Important to throw in the cons otherwise your review will feel biased.
- A summary of the review. Continue this express to ane-2 paragraphs.
- A CTA. Use actionable re-create on the CTA text.
- The product price, since many of your readers will determine to buy or not based on this factor lonely.
This specific box was built with the elements available out of the box with Thrive Content Architect, you lot should exist able to recreate it quite easily with it.
Empathize With Your Readers
For those who are even so reading and are hither to actually read your content, it'south fourth dimension to get personal to stand out from the contest.
Have you always come up across a review where the reviewer was more interested in rattling off the production'southward features than actually solving your problems?
Such reviews are a dime a dozen online, and normally do a miserable task of helping readers.
Understand that buyers read reviews non to see the features, they tin practise that on the seller'due south website.
What they want is to learn whether the product tin can really solve their problems.
They don't want to hear about all the cool things the product tin do; they desire to see how the product performs in existent life for someone in the same state of affairs as them.
Therefore, the first step in writing a practiced product review is to empathize with your readers.
As it turns out, empathy is straight linked with your likability. This, in turn, affects how much people trust and follow your communication.
Empathy And Likability
In the book Influence: The Psychology of Persuasion, author Robert Cialdini says that likability is ane of the vi pillars of influence.
The idea behind this is simple: you are more liable to follow someone you already similar.
Co-ordinate to The Likeability Gene, how much you like someone is a function of three things:
- Realness: Whether a person comes beyond equally 'real' and 'accurate'.
- Friendliness: Whether a person has an open, friendly disposition.
- Empathy: Whether the person tin can relate to you and your bug.
How To Use Empathy In Your Production Reviews
Follow these tactics for empathizing with your review readers and making yourself more likable:
- Friendly vox: Employ first-person voice with a casual, conversational mode. You should come beyond every bit a friend gently guiding the reader through his/her problems.
- Share your problem: Earlier you even mention the product, talk most your bug and how the product helped solve it. Effort telling a story most how your life was earlier and after you used the product.
- Pressure the pain: Ask rhetorical questions (such as "do yous experience you're wasting hours on social media?") that pull the reader in and make him silently understand with your situation.
- Be a real person: People empathize more with a person than with a brand. Address the reader straight as "yous" and use existent pictures to draw the reader in.
Your objective in the showtime few paragraphs of any review should be to tell the reader that you're just an ordinary person similar them, and that the review is your personal experience of using that product.
For an case, take a await at this review of Earn1k course from Ramit Sethi:
The reviewer conspicuously identifies that he's simply a "university student" stuck in a expressionless-finish chore. If you are in the market for Ramit'due south course (which unremarkably targets millennials), your eyes would instantly lite upward – this guy is simply similar me!
Some other reviewer had the aforementioned approach – he identifies his profession, says he was bored and wanted to make something on the side.
This is a situation many people in the market for Ramit's course notice themselves in too. By stating this first matter in the mail, the reviewer manages to empathize with the reader.
You are not a nobody in their eyes anymore and the narrative makes people want to know what happens in the end, keeping them on your page.
Identify Who The Product Is For
This is something most reviewers miss – they write reviews for everyone, fifty-fifty if they aren't the right fit for the production.
The result? Tons of tire kickers who waste your and their own fourth dimension reading the review.
Therefore, the third step in writing the review should be to clearly identify the product's target marketplace.
This is quite straightforward – simply include a section in the review that explains who the product is for.
For example, our Buzzstream review states in no uncertain terms that this isn't a production for you lot if yous transport only a 100 or and so emails a month.
This does two things:
- Information technology qualifies prospects. If someone isn't a good candidate for the product, he/she can simply leave at this point without wasting anybody's time.
- Information technology builds credibility. We identify a few costless alternatives or tell unqualified people they should non purchase the product. This tells readers that we aren't but after their money merely want them to get the best possible production for their needs. You can earn a lot of trust with that.
Introduce The Solution
By at present, the reader knows he has a trouble and is searching for an reply and trusts you.
This is where you footstep in and introduce the solution.
You can do this by giving your readers a cursory overview of the product. Bear witness them what the product includes, what its capabilities are, and what results users tin can expect from it.
I similar to practise it in a video because it makes me more relatable, puts my review on Youtube search which generates traffic on its own and gives a nice multimedia experience to the mail service.
Essentially, your chore in this part is to pre-sell the product.
The Principle Of Pre-Selling
In sales, pre-selling is defined equally the process of creating an environment that helps customers choose a product.
By demonstrating the production's value and answering buyer questions, y'all can leave such a favorable impression that people buy your product without even being pitched to.
Pre-selling is the process of creating an environment that helps customers cull a product, i.e. sales without selling
Which is to say, pre-sales is sales without the selling.
Pre-sales tactics are very constructive in product introductions. Information technology lowers your readers' guard and demonstrates the product'southward usefulness without the added pressure of making a buy decision. Here are two means yous tin pre-sell the product:
- Demonstrate value: Demonstrate how the product tin can solve problems past showing off your own results.
- Brainwash: Answer questions and doubts readers might have about the product.
How To Introduce The Production
The all-time way to introduce the product is to show off your results through screenshots and videos, and clear away common doubts they might take about the product.
For instance, in our Buzzstream review, we start off past talking about why nosotros don't have any link edifice product recommendations on our website (curt answer: they're by and large crap).
And so we talk well-nigh how Buzzstream is different – it'southward a relationship edifice tool, not just a link building tool. Then nosotros get people interested by posting a few relevant emails that resulted in a backlink:
This way, nosotros've managed to tell the readers what the product is all about, and how information technology can assist solve their problems.
In our Thrive Leads review, we attain the same with a short product walkthrough video:
This demonstrates the product's value, and hooks them in for the rest of the review.
Moreover, it shows them I actually ain the products which pushes trust a niggling further.
Explain The Relationship Between Features And Benefits Through Example Studies
A big part of writing a review is explaining the product'southward features and benefits. Most reviewers (and vendors) simply list them out 1 past ane.
The results from this approach, as you might have guessed, are less than inspiring.
The right way to explicate products and features is to actually show how they aid solve problems. You can do this by creating a instance report inside the review. This accomplishes two things:
- Information technology shows how the product works in a real world setting.
- It gives value to the reader, builds trust and they feel compelled to do something in return (buy from your link)
The second part – doing something to get something back – is actually called the principle of reciprocity.
The Principle Of Reciprocity
Robert Cialdini Author of Influence:
"We are human being considering our ancestors learned to share their food and their skills in an honored network of obligation"
Which is to say: if you lot do something for someone, they feel obligated to give back. This is the principle of reciprocity in a nutshell.
We've seen this principle at play firsthand on Dominance Hacker. We give away so much content that we ofttimes get comments from readers asking why we're doing this in the kickoff place.
That's not all – we've even received emails from readers asking united states to share our affiliate links. People have read our reviews and got so much value from them that they feel like they owe u.s.a. a auction.
This is a powerful concept. Use it in your reviews and your conversion rates volition skyrocket.
How To Create High Value Product Case Studies
The purpose of a case report inside a review is twofold:
- To demonstrate the production's features
- To help potential buyers picture show themselves using the product and improving their lives doing so.
The all-time way to practice this is to create a brusque tutorial that walks readers through a sample use case of the product.
For example, in our Buzzstream review, we show readers how we used the product to go backlinks for Health Ambition. Not just do we listing out the steps nosotros followed, we also show our results:
For your own reviews, follow these steps:
- Identify cadre features: These are the features that readers care most the near. Whether they decide to purchase the production or non will depend on how well these features actually work.
- Show cadre features in action: Use a video or screenshot walkthrough to evidence how the product actually works. For inspiration, take a look at our Buzzstream video review.
- Give value past explaining how to use the production: This is where you tin can give value and trigger the principle of reciprocity. Your aim should exist to walk readers through a short tutorial explaining how to get existent results from the production.
In our Buzzstream review, nosotros offered readers a quick overview of the outreach procedure, so showed them how to apply Buzzstream for successful outreach.
Nosotros never tried to hard sell the product. Instead, we just focused on helping people with the outreach process. Selling Buzzstream was but an added benefit.
This does non but work with software tools though, you could do the same with blenders by showcasing some smoothies you have put together with it or showing a case report of how yous applied the learnings of a course you lot are reviewing.
Social proof is the third pillar of persuasion, and information technology tin can really set y'all apart from the impaired review sites using spun user-generated content.
According to Robert Cialdini, quoting results from the Asch conformity experiments, he shows that people are more than likely to follow something that is already popular.
People are more likely to follow something that is already popular.
- Cloudlare Review
- WP Rocket Review
As you lot'll meet below, you tin utilize this fact to your advantage while writing reviews.
How to use social proof in your reviews
Follow these steps to add together social proof of the production's success to your reviews:
- Add together reviews and quotes from other users: To bear witness how others perceive your production, simply add reviews and quotes from other users. Y'all can easily discover such reviews on sites similar Amazon, Clickbank, or speciality sites similar GSMArena, etc.
- Add reviews from ability users: "Ability users" are bloggers, reviewers and other recognizable online personalities. If they've already reviewed the product, use their quotes in your review. This gives readers a nice balance between what lay users and experts remember of the product (the same format used by MetaCritic and RottenTomatoes).
- Incentivize comments: A large number of comments on a product shows that it is popular. You can become people to annotate on the review by offer incentives through a contest. Check out our earlier post to run into how to run a contest.
- Get more social shares: College social shares = higher popularity. Buy some ads on Facebook or Twitter to pump upward the share count on your reviews. This subtly shows readers that the review is already popular.
- Apply giveaways: Some other tactic to go more than social shares is to run a giveaway on the review page. This will pump upwardly the social activity as your social media followers jump in to take the reward.
For example, in this review of the Earn1K course, Dave clearly mentions results from other reviewers:
This was a slap-up try simply something that works even ameliorate is to actually quote the other reviews. This way you both earn more than trust and avert "review shopping" because all the of import information of all the major reviews are on your page.
No demand to get and read annihilation else until yous make your decision most the product and click the link on that page (your affiliate link) if the respond to "should I buy this?" is aye.
List Alternatives
We included listing alternatives every bit ane of our 17 most constructive affiliate marketing tactics in 2015.
This holds specially truthful for reviews where listing alternatives reach two objectives:
- Increment sales: If people are not interested in the reviewed product, they might still be interested in the alternatives. More importantly, it changes the question from should I buy it to which 1 should I buy. This is a powerful change in frame that can take a profound bear on on sales.
- Testify impartiality: Past offering readers multiple alternatives, you subtly tell them that you aren't fractional to any particular production.
List alternatives is a rather straightforward process. You tin can simply include a section titled "Alternatives" or "Competitors" and list out candidates.
We did something similar in our Activecampaign review where we offering Convertkit equally a decent alternative.
Same affair happens With our Ahrefs Review and KWFinder review.
Shane from Activegrowth goes a step further and offers an entire 'Do Not Buy' list, forth with alternatives for each production.
While nearly people try to shy away from doing that because they're afraid of non making a sales, remember that alternatives may besides accept affiliate programs and so if yous are playing smart you volition make more than money doing this non less.
Apply The Right Format
By at present, you accept a powerful, persuasive review that gives tons of value to your readers. Simply before yous can hit publish, you also need to format the review for maximum bear upon.
We have already established the power of formatting in our previous posts.
Follow these formatting guidelines in your review:
1. Use Plenty Of Pictures And Screenshots And User Generated Images
Pictures are crucial for creating not bad reviews, especially if you believe in the "show, don't tell" philosophy.
Use them generously in your manufactures, but brand sure that you only use real pictures, not stock images lifted from the product creator'south website.
Try to aim for a iii-4:1 ratio betwixt pictures and images. That is, for every iii-iv paragraphs, include an paradigm.
This gives much needed visual flow to your review.
Sites similar Trustedreviews.com utilise this tactic with great success and a study has shown that user generated images greatly improves conversions by a lot.
2. Split Review Into Sub-Sections
Writing a great review isn't enough; you lot also have to make certain that it is easy to navigate.
Y'all can do this past breaking downward the review into separate subsections. We do this for near of our long posts.
Attempt to utilize both headings and pictures to mark subsections.
I must admit I have skipped that one for Authorization Hacker and have had complains about it, so I will take my own advice and implement those before long!
three. Employ Symbols And Icons
When list out features, benefits and ratings, use symbols and icons to add visual flair to the page.
Information technology won't make a bad review great, but it volition definitely make your review easier on the optics, and faster to scan through. Use a plugin such as Thrive Content Builder to brand this procedure easier.
If you are using Thrive Content Builder similar nosotros do here is how you can add icons to your content and help increase it'due south readability:
1 – Go In Your WordPress Dashboard And Click On Icon Managing director.
2 – Get On Icomoon.Io And Click On Icomoon App
three – Select The Icons Y'all Want To Import On Your Website
4 – Once You lot Have Washed Your Selection, Click On "Generate Font" At The Lesser Right.
5 – Then Click Download
vi – Have The Zip File You Just Downloaded And Import It Back In The Icon Manager On Your Website
vii – Refresh The Page You Are Editing And Pick The Icon Element. This Fourth dimension Information technology Should Work!
4. Offer Star Ratings
Star ratings or scores out of five or x are used in near every review. Your audience implicitly understands what they hateful.
They know that four/5 stars means an about great product, while a ane/5 is universally recognized as "don't buy" product.
Yous can either apply star ratings:
Or you can apply a score
Both work equally well. You can also add your star rating to your search results with the all in one schema.org WordPress plugin.
five. Divide Comparisons Into Columns
If yous're offering comparisons (say, a pros-cons list, or a feature list beyond two products), it's useful to place them into split columns.
This is a simple, visual mode to make a comparing.
Users can juxtapose two features/benefits adjacent and ameliorate understand the production and have been used by magazines forever, information technology'southward a archetype visual code.
6. Use Multiple CTAs
Lastly, make sure to use multiple CTAs throughout the review. You should take at most iii CTA – one each at the top, middle and lesser of the post.
Employ elementary, value-driven text on the CTA. Don't write "buy at present". Instead, use something similar "Effort the [product proper noun] complimentary trial", or "Learn more about [product name].
Don't go across iii and maybe a few links inside the content otherwise readers will call up that you're trying too hard to sell.
Make certain that the CTA stands out on the page. Utilise a bright, assuming color that isn't used heavily elsewhere, and give it a big enough size to attract attention.
I have also noticed that animating the telephone call to activeness and the call to action lone increased the number of clicks on our chapter links.
To Animate your CTA's with Thrive Content Builder follow the steps described below:
1 – First Select Your Push And Click On "Outcome Manager"
2 – In The New Window That Opened Click "Add Event"
iii – So Select Trigger "Comes Into Viewport", Activeness "Animation" And Pick Your Favourite Animation For It.
On our own reviews, nosotros apply Thrive Content Builder to create all the higher up visual formats.
From CTAs to star ratings, it has everything y'all need to make highly readable, visually hitting reviews.
Conclusion
Writing reviews isn't quite as like shooting fish in a barrel every bit getting the specs and stringing together some thoughts. If y'all want your reviews to sell products (and rank well), you'll have to exercise some legwork.
Don't be like i of those spammers who write faux reviews and become banished from the SERPs every week.
Instead, offering existent value to readers and they'll thank you past ownership from your link.
Primary the art of influence to create reviews that non merely deliver value, but too sell products.
And lastly, make sure to organize and format your review well — it'south the deviation between a review no one will read, and one that gets hundreds of shares.
andersonbremandes.blogspot.com
Source: https://www.authorityhacker.com/how-to-write-product-reviews-that-sell/
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